Best Employer Branding Programme


Visit our 'How to Enter' page for our Items Checklist & Step-by-Step Guide. CLICK HERE.

Once you have created your PDF submission and you have all items in the Items Checklist, submit your entry via the Online Entry Form. CLICK HERE.

This award recognises an outstanding Employer Branding Programme executed by a HR Team within an organisation which has contributed to improved operational and/or financial performance over the past 12 months.

Entry is by a 5-page A4 PDF submission; the judges will be looking for a clear plan and evidence that it is delivering on core objectives, paying attention to the criteria listed below.

  • Organisation background: Please provide a brief description of the organisation and team involved in the programme, such as the service provided, when it was established, number of employees and key skills within your team. Please also provide an indication of your turnover over the past 12 months, and how your staffing levels have evolved.
  • Programme overview: Provide an overview of the key elements of the Employer Branding programme, outlining where the responsibility lies and how this programme was related to the overall business.
  • Objectives: Outline the objectives and targets for the programme and how they were achieved.
  • Challenges: Describe the challenges encountered in introducing and implementing the programme and how these were overcome.
  • Impact: Demonstrate how the Employer Branding strategy impacted your organisation and other key HR programmes in the past 12 months.
  • Other facts & statements: Please include any other statements or facts that support your entry, including testimonials if possible.