NMK Electronics partners with MAGO to advance workplace collaboration across the Middle East

Middle East AV and unified communications distributor NMK Electronics, part of Midwich Group, has added collaboration software platform MAGO to its portfolio, targeting organisations seeking more integrated and consistent meeting room environments. The partnership carries direct relevance for HR and workplace professionals responsible for employee experience and hybrid working infrastructure.

People Matters reported that the move comes as disruptions and evolving work models continue to reshape how organisations collaborate, accelerating demand for simpler, less fragmented meeting environments across the region.

MAGO is designed to streamline content sharing, digital whiteboarding, room control, and workflow integration within meeting spaces. Its compatibility with Neat hardware strengthens the offering for organisations already invested in unified communications environments, while its platform-agnostic design reduces dependency on single-vendor ecosystems.

Suhed Mohammed, business unit head, UC at NMK Electronics, said end users are increasingly seeking solutions that are flexible, platform-agnostic, and easy to use, adding that MAGO brings a fresh perspective by creating meeting environments that feel natural and work the way teams operate today.

Mohammed noted that combining MAGO with Neat solutions provides organisations with flexibility alongside high-quality meeting experiences, expanding what NMK can offer customers seeking simpler workplace collaboration environments.

Cristiano Fumagalli, co-founder and VP of MAGO, said the partnership aligns with the company's mission to deliver connected meeting experiences, noting that modern collaboration requires simplicity, flexibility through Bring-Your-Own-Meeting environments, and seamless cross-platform interoperability.

Over the next year, NMK Electronics plans to focus on awareness programmes, demonstrations, and real-world deployments to showcase how software-led collaboration can create meeting environments that are simpler and easier to manage. The initiative is expected to support organisations adapting their workplaces as flexible working remains a strategic priority across the Middle East.

Explore the full partnership details and collaboration strategy.